Marketing Manager

Location : Mumbai

Job Description:

Roles and Responsibilities :

• Creating, monitoring and evaluating marketing programs and activities.
• Planning, visiting and execution for ATL and BTL activities including designing.
• Communication across E-commerce, retail and institutional sales and promos.
• Working in tandem with creative, sales and production teams internal and external in developing customer specific programs/ activities.
• Apply oneself to Increase the sale value with trending online and offline marketing strategy / ideas.
• Vendor management.
• To handle social media platforms.
• Visiting market and identifying key challenges and gaps to find effective solutions within the scope of marketing.
• Timely reporting and updates on all marketing activities.
• Mapping market trends and competitor analysis for new product development in market.
• Responsible for portfolio management, product pricing, packaging and instore communications.
• Should conceptualise brand ideas for website, videos, photoshoot, brochures, newsletter and internal communications.
• To conduct the necessary market research activities to gain feedback from the customers.
• Responsible for Trademarks and IP for the brand.

Eligibility Criteria :

• Minimum 3 years’ experience in marketing/sales/trade fields within F&B, HORECA and/or Retail industry.
• Bachelor’s degree required- MBA preferred.
• Ability to develop presentations and present ideas and plans well.
• Operates with a sense of urgency and strong leadership and drive for results.
• Strong communication skills with strategic capability and experience in marketing development, assessment and strategic planning.
• Ability to handle simultaneous projects and deliver on timelines with strong follow-ups.

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